Wayfinding and Welcomes

Visitors come to your site looking for an experience, but they navigate through unfamiliar territory to get there. Wayfinding services like entrance signs, visitor orientation panels, and trail maps meet their basic needs. Warm smiles and inclusive practices welcome them and create a sense of belonging. When sites are wildly successful, visitors of all backgrounds and abilities have a sense of security, comfort, and belonging provided to them through intuitive orientation and inclusive park interactions.

  • Warm Welcome for All

    Give your best customer service to every visitor.

    A woman with blonde hair smiling at a customer at a modern, decorated salon or spa reception desk with plants and artsy decorations.
  • Minimize the Unexpected

    New visitors are often outside their comfort zone - how can you meet their courage with comfort?

    Colorful sign with a geometric pattern of triangles and the words "You Belong" written in white letters, surrounded by green and purple decorative leaves.
  • Intuitive Wayfinding

    Feeling lost can undermine all visitor service efforts. A holistic approach to wayfinding helps.

    A person's feet wearing shiny black lace-up shoes standing inside a white painted circle on a paved surface. The circle has the words 'You Are Here' written on it.
  • Authority of the Resource

    Interpretive techniques can help conservation law enforcement officers encourage compliance and minimize or de-escalate challenging contacts.

    Park rangers standing on a dock at a waterfront, communicating with each other, with a building and water in the background.
  • Through Their Eyes

    With busy schedules, these necessary updates often fall to the bottom of our to-do list or and can be hard to notice if you’ve been at your site for a long time.

    Young girl with curly hair and a pink hair clip making binoculars with her hands, sitting on an adult's shoulders outdoors.
  • Accurate Online Presence

    Visitors frequently orient themselves with websites other than your own - make sure they reflect your site well.

    Person typing on a laptop with a blurred background.