Intuitive Wayfinding

The feeling of being lost can undo even the best visitor experiences. Clear, consistent wayfinding helps people feel welcome, oriented, and ready to explore.

• Start at the Entrance - A professional entrance sign sets the tone for everything that follows. It’s the first step in helping visitors feel they’ve arrived in the right place–and that they belong there.

• Create a Seamless Journey - Consistent themes in your visitor orientation panels guide people naturally from one experience to the next. When signs, maps, and messages work together, visitors spend less time wondering where to go and more time engaging with your park’s stories and landscapes.

• Build in Redundancy for Safety and Ease - Trail maps and matching trail markers provide reassurance and flexibility. Visitors who can easily find their way are more likely to relax, explore further, and leave with positive memories.

• What This Means for Your Park - A thoughtful wayfinding system isn’t just about signs–it’s about trust. It helps your visitors feel seen, supported, and safe from the moment they arrive. 

You can view and download our free temporary signage solution document here to help address wayfinding challenges. If your park is ready to take the next step toward a more confident and connected visitor experience, email us to schedule a signage assessment.