A close-up of a sign with the text 'WE HEAR YOU' in bold black letters on a white background.

Listening to Learn

Improving the visitor experience at your site starts with understanding it from your visitors’ point of view.

When you listen carefully and consistently, you uncover insights that lead to better programs, clearer communication, and stronger connections. Here are our recommendations:

  • Gather Feedback from Every Angle - Post-visit surveys, online reviews, and on-site feedback all tell part of the story. Together, they reveal what is working and what is getting the way of a great visitor experience.

  • Make Feedback Easy to Share - Invite input throughout your visitors’ stay. QR codes on signs, maps, or receipts make it simple for visitors to share thoughts in the moment, while experiences are still fresh. Small, timely surveys often yield the most useful insights.

  • Look for Patterns and Possibilities - Review feedback regularly to spot trends. Are visitors confused about wayfinding? Struggling with accessibility? Delighted by a new program? Understanding these patterns helps you team focus resources where they’ll have the greatest impact.