People sitting at a wooden table, engaged in a discussion or meeting indoors near a window with sunlight.

Interpretive Training

The quality of your interpretive team shapes every visitor experience.

By setting clear standards and supporting professional growth, your park can build a culture of excellence that inspires both staff and visitors.

  • Set Clear Interpretive Standards - Establishing consistent interpretive expectations across your site or system ensures that every program reflects your mission and values. Standards help interpreters focus on what matters most — connecting people and place in meaningful ways.

  • Provide Professional Training Opportunities - Partnering with organizations like the National Association for Interpretation (NAI) brings nationally recognized training to your team. Courses such as the Certified Interpretive Guide (CIG) program strengthen skills, confidence, and professionalism across your staff and volunteers.

  • Create Space for Reflection and Growth - Site-specific training and evaluation sessions give interpreters time to dig into complex resource topics, review visitor trends, and learn from one another. Regular feedback—whether in staff meetings, online discussions, or formal program reviews—builds a culture of curiosity and continual improvement.

When interpreters are supported, their work shines. Visitors feel more engaged, stories are told with greater accuracy and care, and your park’s mission comes to life in every interaction.