Interpretive Direction

Interpretive planning starts with why.

Great interpretation doesn’t happen by chance, it’s built on thoughtful planning and clear priorities. Interpretive products and programs are built on the foundation of solid interpretive direction.

• A strong Interpretive Master Plan should be the bedrock, or hub, of all interpretive products and programs. These are the thematic sentences that capture why your site is unlike anywhere else in the world.

• A strategic annual programming calendar can help translate the mission into action. By highlighting key themes and aligning them with your park’s interpretive goals, you can create a clear through-line that visitors recognize and remember. Planning around these thematic pillars also allows you to design outreach and programming that engages underrepresented communities in authentic ways. When your programs are inclusive and purposeful, your site's message reaches farther and resonates much more deeply. The NPS Annual Service-wide Themes highlight the most critical elements of their mission.

• Coordinating programs, outreach, and initiatives around shared priorities also helps your team manage time and resources more efficiently. With everyone working from the same roadmap, staff energy goes where it matters most. Ultimately, a cohesive, mission-driven programming plan brings focus, flexibility, and momentum to your interpretive work. It strengthens your site’s identity while building trust and connection with every visitor you serve.